Best GEO Tools in 2025: A Comparative Review

Introduction

As generative AI reshapes search in 2025, Generative Engine Optimization (GEO) tools are the new must-haves for brands aiming to shine in AI-driven answers. From tracking brand mentions to optimizing content for platforms like Grok, these tools help you navigate the zero-click, intent-driven future. In this review, we’ll compare the top GEO tools, spotlighting Optivi AI and others like Semrush, AthenaHQ, and Otterly, to help you pick the best fit for your brand. Buckle up—it’s time to geek out on GEO!

What Makes a Great GEO Tool?

A top-tier GEO tool goes beyond traditional SEO, offering:

Brand Visibility Tracking: Monitors mentions across AI platforms (e.g., ChatGPT, Perplexity).
Competitor Benchmarking: Shows how you stack up against rivals in AI answers.
Intent and Sentiment Analysis: Gauges how AI portrays your brand.
Actionable Recommendations: Provides clear steps to boost visibility.
ROI Measurement: Ties AI-driven mentions to business outcomes.

With these criteria in mind, let’s dive into the best GEO tools for 2025, with a special focus on Optivi AI.

1. Optivi AI: The End-to-End GEO, AEO, and LLMO Platform

Formerly Morse AI, Optivi AI is a powerhouse for brands seeking a holistic approach to GEO, Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). Unlike tools that just skim the surface, Optivi AI delivers deep, strategic insights to engineer visibility in the AI ecosystem.

Key Features

Track Brand Mentions Across AI Platforms: Monitors ChatGPT, Gemini, Claude, Perplexity, and more for real-time visibility.
Benchmark Against Competitors: Offers metrics like Brand Visibility Score (BVS) and Brand Rank Index (BRI) to compare your AI presence with rivals.
Analyze Sentiment & Intent Fit: Reveals how AI portrays your brand—positive, neutral, or negative—and aligns content with user intent.
Optimize for AI Search: Provides actionable recommendations via prompt engineering, persona insights, and competitive gap analysis.
Measure ROI: Tracks intent-driven attribution and agent-mediated discovery, moving beyond clicks to business outcomes.

Pros

Comprehensive, end-to-end platform covering GEO, AEO, and LLMO.
Strategic focus on intent and sentiment, not just mentions.
Customizable for startups to enterprises, with deep analytics for complex brands.

Cons

First-party integrations – rivals plug directly into CRM/web/social data, while Optivi’s still roadmap stage and can be done manually.

Pricing

Starting from $49/month with an annual plan, with flexible agency plans available. Contact optiviai.com for a free consultation.

Best For

Brands seeking a strategic, all-in-one solution for AI-driven visibility, from startups to global enterprises.

Why It Stands Out: Optivi AI isn’t just a tool—it’s a strategic co-pilot, helping you not just show up in AI answers but win user preference with intent-driven insights.

2. Semrush AI SEO Toolkit

Semrush, a titan in traditional SEO, has stepped into GEO with its AI SEO Toolkit, focusing on Google’s AI-driven features and broader LLM visibility.

Key Features

Tracks brand visibility across ChatGPT, Google AI Overviews, and more.
Competitive insights on AI share of voice and user intent.
Strategic recommendations for content and product positioning.
Monitors real user queries and AI prompt rankings.

Pros

Seamless integration with Semrush’s robust SEO suite.
Strong data depth for Google-focused GEO.
User-friendly for teams already on Semrush.

Cons

Limited coverage for non-Google AI platforms like Claude.
GEO features require higher-tier plans.

Pricing

Starts at $99/month per domain (GEO add-on, on top of standard plans from $139.95/month).

Best For

Digital marketing teams blending traditional SEO with GEO, especially for Google’s ecosystem.

3. AthenaHQ

Built by ex-Google and DeepMind engineers, AthenaHQ offers a 360-degree view of AI search visibility, making it ideal for enterprise-grade brands.

Key Features

Tracks visibility across ChatGPT, Perplexity, Claude, and Gemini.
AI-driven Action Center with specific content and schema recommendations.
Integrates with SEO tools like Google Analytics for unified reporting.
Supports multilingual and geo-localized tracking.

Pros

Deep, actionable insights for complex brands.
Strong focus on optimization recommendations.
Covers a wide range of AI platforms.

Cons

Expensive for smaller businesses.
Steeper learning curve for non-technical users.

Pricing

From $400/month (Lite) to $900/month (Growth); custom enterprise plans.

Best For

Large brands and agencies needing comprehensive AI visibility across multiple platforms.

4. Otterly

Otterly is a beginner-friendly GEO tool specializing in link and mention tracking, perfect for smaller businesses dipping their toes into AI search.

Key Features

Monitors brand mentions and link citations in ChatGPT, Perplexity, and Google AI Overviews.
Automated weekly reports for easy trend tracking.
Prompt generator to test query performance.
Country-specific monitoring for localized insights.

Pros

Intuitive interface, great for beginners.
Affordable pricing for small businesses.
Fast setup with clear reporting.

Cons

Limited to three AI platforms.
Fewer advanced features compared to Optivi or AthenaHQ.

Pricing

Starts at $29/month (Lite, 10 prompts) to $989/month (Pro, 1,000 prompts).

Best For

Small businesses and startups looking for simple, cost-effective GEO monitoring.

5. Profound

Profound is an enterprise-grade GEO platform with a focus on deep analytics and e-commerce visibility, particularly for ChatGPT Shopping.

Key Features

Tracks brand and page-level citations across AI platforms.
Conversation Explorer for user query insights.
Agent analytics to monitor AI crawler behavior.
Shopping visibility tracking for product-focused brands.

Pros

Robust security and compliance for enterprises.
Detailed insights for e-commerce and global brands.
Multilingual support for international markets.

Cons

High cost, starting at $499/month.
Not ideal for smaller businesses due to pricing and complexity.

Pricing

Starts at $499/month; custom enterprise pricing available.

Best For

Large enterprises and e-commerce brands needing in-depth GEO analytics.

Comparison Table

Tool	Key Strength	Pricing (Starting)	Best For	AI Platforms Covered
Optivi AI	End-to-end GEO/AEO/LLMO strategy	$49/month (annual plan)	Brands wanting holistic AI visibility	ChatGPT, Gemini, Claude, Grok, Perplexity+
Semrush	Google-focused GEO integration	$99/month (add-on)	SEO teams adding GEO	ChatGPT, Google AI, Perplexity
AthenaHQ	Enterprise-grade insights	$400/month	Large brands and agencies	ChatGPT, Gemini, Claude, Perplexity+
Otterly	Beginner-friendly monitoring	$29/month	Small businesses and startups	ChatGPT, Perplexity, Google AI
Profound	Deep analytics for e-commerce	$499/month	Enterprises and e-commerce brands	ChatGPT, Gemini, Perplexity, Claude

Why Optivi AI Leads the Pack

While tools like Semrush and AthenaHQ excel in specific niches, Optivi AI stands out for its comprehensive approach. It’s not just about tracking mentions—it’s about engineering visibility with:

Holistic Metrics: BVS and BRI give you a clear picture of your AI presence versus competitors.
Sentiment and Intent: Understand how your brand is portrayed, not just if it’s mentioned.
Actionable Strategy: Recommendations powered by prompt engineering and gap analysis make optimization a breeze.
Future-Proofing: Covers GEO, AEO, and LLMO, preparing you for the multimodal, intent-driven future.

Unlike snapshot-focused tools, Optivi AI is like having a strategic co-pilot for the AI era, making it ideal for brands serious about winning in zero-click search, all at a competitive starting price of $49/month with annual plans.

Choosing the Right GEO Tool

For Small Businesses: Otterly’s affordability and simplicity are hard to beat.
For SEO Veterans: Semrush integrates GEO with your existing workflow.
For Enterprises: AthenaHQ and Profound offer deep, scalable analytics.
For Strategic Leaders: Optivi AI is the go-to for brands wanting a full-spectrum, intent-driven approach at a budget-friendly entry point.

The Future of GEO Tools

As AI evolves, expect GEO tools to incorporate:

Multimodal Tracking: Monitoring visibility in text, image, and voice responses.
Real-Time Alerts: Instant notifications for shifts in AI mention or sentiment.
Personalized Insights: Tailoring recommendations to user-specific contexts.

Conclusion

In 2025, GEO tools are your ticket to staying visible in the AI-driven search landscape. Whether you’re a small startup with Otterly or a global brand leveraging Optivi AI’s end-to-end strategy starting at just $49/month, the right tool can make or break your AI visibility. Optivi AI’s blend of tracking, benchmarking, and strategic optimization makes it a standout choice. Visit optiviai.com to see how it can supercharge your GEO game!

For more on GEO, AEO, and LLMO, check out Intent News’ resources on AI-driven optimization. Let’s make your brand the star of the AI show!